The Complete Campaign Web Presence Needed To Win Elections

54% of all US adults went online to get news or information about the 2010 midterm elections or to get involved in a campaign, according to research from Pew Internet (see the report here).  One in five used Twitter, Facebook or other social networking sites, not the candidate's Web site, to gather information.  Furthermore, this trend is growing.  Specifically, for campaign news, Internet use is growing at a rapid rate:

While 78% of the American population regularly goes on the Internet, today's political candidate should quickly realize that these voters rarely go to the same place.  Voters are searching for information on Google, visiting a wide range of Web sites, updating and reading "friend's" updates on Facebook, "tweeting" on Twitter, reading the latest blogs and checking e-mail.  Simply put, candidate's are finding that supporting a complete campaign Web presence is extensive, difficult and unwieldy.

Consider, according to a January 2011 comScore Media Metrix study, the average American spent 32 hours per month on the Internet in 2010.  eMarketer shared that 42.3% of the American population was regularly going on Facebook.  In May 2011, the Pew Internet & American Life Project found that 13% of US adults use Twitter with strong growth in the 30-49 age groups.  The same study found that 59% of Americans use search engines every day, primarily dominated by Google, Bing and Yahoo!  Meanwhile, 71% of Americans visit video sites like YouTube on a regular basis.  To reach the voters and win elections, research is showing that today's candidate needs a complete campaign Web presence.

Poli-Sites was created to meet this need for a complete campaign Web presence.  Co-founded by a current Connecticut State Representative, Poli-Sites gives candidates the ability to reach voters in an increasingly broad Internet landscape, while staying sensitive to allocations of time and money.  Poli-Sites is a simple solution, yet provides the candidate with market leadership and competitive advantage, without demanding the candidate spend unreasonable amounts of time in front of a computer.

Poli-Sites is a turn-key solution enabling candidates to meet voters across the Internet:

• Web Site - The most important central point of a candidate's Web presence.
• Blog - The most effective method for communicating to voters on important issues on a regular basis.
• Facebook and Twitter - The most powerful tool for ongoing interaction with the fastest growing community of voters.
• YouTube and video - Communicating key messages with a personal touch through the use of multimedia.
• Google, Bing and Yahoo! Search - Making it easier for voters to find the candidate when they are looking for answers.
• E-mail marketing - The most cost and time effective form of mass communications.
• And other goodies - Reporting, photo walls, educational guide books and additional elements.

Poli-Sites offers candidates with a market-leading Web presence that will help secure the votes needed on election day.